so good to see you here

I am Lotte, nice to meet you

work and projects
by lotte van mourik

Hey! So this is the part where I tell you something about me. I create bold concepts for brands and events that actually stick. With a background in Brand & Marketing Communication, I’ve worked across events, creative campaigns and brand identities.

I’m known for my witty pen and creative ideas. Also for my dance moves but let’s talk about that some other time. I love to dive into long and deep brainstorms, to create bold concepts and to execute on-site. Well, let’s see for yourself now.

01. Creative campaigns concept creation

Whether its about a marketingcampaign, a brand activation or an event, all creative concepts
start with the big idea. That’s where I come in.

  • Defining project goals

  • Brainstorming creative ideas

  • Setting up projectlines

  • Developing campaign output (copy + design)

1.2

Standis Marketing Agency
Rebranding campaign crossmedia | Make Brands Work

1.3

The Hague Freedom Meals Foundation 4&5 May
   (Haagse Vrijheidsmaaltijden Stichting 4&5 mei)
 Campaign Freedom meals & Freedom Stories | Interviews and copy for Freedom
Stories art gallery in the Town Hall of The Hague.

1.1

Dutch Cocktail Club
Campaign 0.0% Mocktail line | Celebrate to Remember

02. Eventmanagement

Events as a marketingtool, a network get-together or a (corporate) celebration? There are many reasons to organize an event, therefore it’s important to define a clear goal beforehand. An event is never ‘just an event’. My experience reaches from A-Z: from accountmanagement to production support.

  • Accountmanagement

  • Eventconcept creation

  • Proposal design

  • Stakeholder management

  • Script preparation

  • Production support on site

2.2

Project Playground event by Hete Peper.
Involved in brainstorming phase + proposal design

2.1

Rituals corporate event by Hete Peper.
Event conceptcreation and proposal design

2.3

Adyen corporate event by Hete Peper.
Involved in brainstorming phase + proposal design

03. Brand identity
marketingcommunication

Every brand needs a story. Every story needs a writer. Combining my skills in storytelling and conceptdevelopment, I created several brand identities and delivered output in the follow-up phase. Did I say I like it bold?

  • Brand identity strategy (mission, vision, brand voice, brandbook)

  • Storytelling

  • Short copy (slogan, headliner, artefacts)

  • Marketing assets

  • DTP design support (Adobe Creative Suit)

3.2

3.3

3.1

Wiesje Lifetime Events High-end weddingplanner & eventplanner
Rebranding brand-voice + slogan + portfolio

HETE PEPER. eventcatering
Development brand identity and brand voice.
NOT JUST CHEFS. STORYTELLERS.

Vegitalian
Development brand voice and marketing copy + Employer branding

04. Other cool (work) projects

indonesia

CHINA

FRANCE

SPAIN

Working remotely on freelance projects | Bali, Lombok, Flores, Sumbawa | 4 months, 2021.

Minor Doing Business in China | Beijing University of Technology | 3 months, 2015 | Language, culture and business project.

Hotel seasonal employee | Hotel Les Clarines Les Deux Alpes | 2 months, 2013.

Bartender and host | Mallorca, Spain | 3 months, 2013 + 2 months 2016.